Brake Pad Bedding in procedure

[Colinl]

After random googling while bored at work I've found this website along with many others saying the same thing about break break in procedure and the theory behind it.
Probably no so critical for off roading but could be useful for high speed stopping if the need ever arisies.
http://www.essexparts.com/learning-cent ... ost/Bed-in

Any thoughts on this?
Waste of time?
A ploy to get people to use up their break pads a bit faster?
A good practice to do to keep brake performance in top performance?

[churchill]

I think the procedure is pad dependent. I've read that some manufacturers recommend that you avoid hard braking (where applicable) for the first 500km, others recommend a procedure like that website states. Most manufacturers go for the first more gentler option.

[Cameron]

I'm just gentle for the first couple of days, then use as I intend to continue.
I run a type of pads in my pug that have a specific break in procedure. I wasn't able to follow it on the current set and they're ham as now.